Get both the U.S. Sponsorship Media Valuation Report and the U.S. Fan Insights Report for only $899.

Learn more about: U.S. Sports Fan Insights Report

Learn more about: Sponsorship Media Value Benchmarking Report

Note: both reports are included in one file.

The post Bundle – Fan Insights Report and Sponsorship Media Valuation report appeared first on Nielsen.

Report details:

• Data included: Duration and Quality Index(QI) Media Value for brand exposures appearing in TV broadcasts of live games. 
• Leagues and seasons covered: NFL (2024-2025 season), NBA (2024-2025 season), MLB (2024 season), NHL (2024-2025 season), WNBA (2024 season), NWSL (2024 season), NASCAR (2024 season), and PGA Tour (2024 season, US values only).  
• QI media value methodology: Uses cutting-edge AI technology to capture brand exposure metrics, applies Nielsen’s proprietary QI Score to weight and discount exposures, and combines audience data and advertising rates to calculate QI Media Value. 
• Exclusions: Non-sponsor exposures, such as sports properties’ logos or broadcast partners, and apparel manufacturer exposures were removed from the analysis.  

How can you use this information?

Rights Holders:

• Assess how your sponsorship assets and their associated values stack up against the leaders in the sports sponsorship industry.
• Use the insights to identify opportunities to improve your offerings and sponsorship packages by understanding what top-performing properties are doing to grow sponsor media value.
• Use the data to better position your assets and demonstrate their competitive value to potential sponsors.

Brands:

• Compare the value you’re receiving from your current sponsorships against the industry leaders.
• Use industry benchmarks to prove that your sponsorship investments are generating value that is on par with, or better than, what other brands are achieving.

Agencies:

• Leverage industry benchmarks to provide data-backed recommendations to both rights holder and brand clients.
• Use the report to develop more compelling proposals for your clients by showing how their assets or potential partnerships compare to industry leaders.  
• Identify new opportunities: Spot emerging trends for your clients by analyzing the Media Valuation of top-performing sports.

Applicable use cases: Sports properties (leagues and teams), corporate brands and sponsors, and sports marketing agencies rely on this report to make data-driven decisions and maximize the value of their sports sponsorship investments.   

Do you want to get access to more data?

The post Sponsorship Media Value Benchmarking Report appeared first on Nielsen.

Report details:

• League driven dataset: U.S. Sports Fan Insights Report includes data for 8 major leagues: NFL, NBA, MLB, NHL, MLS, WNBA, NASCAR and PGA Tour. 
• Demographics included: Age, Gender, Ethnicity, Region, Education, Marital Status and Kids in Household.  
• Coverage: U.S. Only.  
• Sample size: N=17.750
• Time period: January – May 2025.  
• Format: .pdf

How can you use this information?

• Quantify and define fanbases to understand behaviors and preferences to grow your audience 
• Maximize the return on your sponsorship investment by connecting your brand with the right audience.
• Develop data-driven content and activation strategies that resonate with fans.

Applicable use cases: Brands, agencies, media entities and sports properties rely on Nielsen Fan Insights to understand, grow and connect with fans in the competitive sports landscape.  

Do you want to get access to more data?

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This report includes household-level consumer insights, such as:

• Quick service restaurants visited
• Sit-down restaurants visited
• Any restaurant visited
• Food delivery services used

Report details:

•  Industry specific dataset                                                                                       

• Age groups included: General Population, 18-34, 35-54, 55+
• Time Period:  July 2023 – October 2024
• Format: .xlsx

Designated Market Area (DMA) Definitions

• Northeast DMAs include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
• Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
• Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
• Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
• West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma. 
• Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.

Why trust Scarborough Industry Reports? 

These Industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Restaurants.

How can you use this information?

By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.

*Need more, check out the complete Scarborough offering Nielsen Scarborough.

The post Restaurants- Scarborough Industry Report appeared first on Nielsen.

• Airlines used for travel (domestic/international, past year)
• Car rental services used (past year)
• Cruise lines used (past 3 years)
• Hotels and motels stayed at (past year)
• Destinations visited for overnight or longer (past year)
• Short-term rental accommodations used (past year)
• Planned types of vacations for the next year
• Online purchases of travel and automotive items
• Professional services utilized by household

Report details:

•  Industry specific dataset                                                                                      

• Age groups included: General Population, 18-34, 35-54, 55+
• Time Period:  July 2023 – October 2024
• Format: .xlsx

Designated Market Area (DMA) Definitions

• Northeast DMAs include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
• Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
• Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
• Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
• West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma. 
• Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.

Why trust Scarborough Industry Reports? 

These Industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Travel.

How can you use this information?

By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.

*Need more, check out the complete Scarborough offering Nielsen Scarborough.

The post Travel- Scarborough Industry Report appeared first on Nielsen.

This report includes household-level consumer insights, such as: 

• Home improvement projects & expenses (past 12 months)
• Planned home improvement projects (next 12 months)
• Carpet/flooring purchases (past 12 months): retailers visited
• Consumer electronics purchases (past 12 months): retailers visited
• Hardware/paint/lawn/garden purchases (past 12 months): retailers visited
• Large appliance purchases (past 12 months): retailers visited
• Household item expenses (past 12 months)

Report details:

• Industry specific information-driven dataset                                                                                       

• Age groups included: General Population, 18-34, 35-54, 55+
• Time Period:  July 2023 – October 2024
• Format: .xlsx

Designated Market Area (DMA) Definitions

• Northeast DMAs include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
• Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
• Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
• Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
• West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma. 
• Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.

Why trust Scarborough Industry Reports? 

These Industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Home Improvement.

How can you use this information?

By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.

*Need more, check out the complete Scarborough offering Nielsen Scarborough.

The post Home Improvement – Scarborough Industry Report appeared first on Nielsen.

This report includes household-level consumer insights, such as:

• Events attended or places visited (past 12 months)
• Activities engaged in (past 12 months)
• Lifestyle/entertainment apps or websites
• Entertainment-related items purchased online (past 6 months)
• Entertainment items shopped for online (past 6 months

Report details:

• Industry specific dataset                                                                                 

• Age groups included: General Population, 18-34, 35-54, 55+
• Time Period:  July 2023 – October 2024
• Format: .xlsx

Designated Market Area (DMA) Definitions

• Northeast DMAs include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
• Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
• Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
• Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
• West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma. 
• Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.

Why trust Scarborough Industry Reports? 

These Industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Leisure Activities.

How can you use this information?

By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.

*Need more, check out the complete Scarborough offering Nielsen Scarborough.

The post Leisure Activities- Scarborough Industry Report appeared first on Nielsen.

This report includes household-level consumer insights, such as:

• Primary bank: financial services used.
• Investments done by the household e.g. Bonds, Mutual funds.
• Recent mobile payment services used.
• Professional financial services used.

Report details:

• Industry specific dataset.                                                                                   

• Age groups General Population, 18-34, 35-54, 55+
• Time Period:  July 2023 – October 2024
• Format: .xlsx

Designated Market Area (DMA) Definitions

• Northeast DMAs include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
• Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
• Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
• Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
• West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma. 
• Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.

Why trust Scarborough Industry Reports? 

These industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Banking.

How can you use this information?

By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.

*Need more, check out the complete Scarborough offering Nielsen Scarborough.

The post Banking- Scarborough Industry Report appeared first on Nielsen.

This report includes household-level consumer insights, such as:

• Eco-conscious activities performed regularly by the household
• Quantity of regularly performed eco-friendly activities
• Categories of organizations receiving household donations (past 12 months)

Report details:

•  Industry specific dataset                                                                                    

• Age groups included: General Population, 18-34, 35-54, 55+
• Time Period:  July 2023 – October 2024
• Format: .xlsx

Designated Market Area (DMA) Definitions

• Northeast DMAs include: 1) Baltimore, 2) Boston, 3) Buffalo, 4) Hartford & New Haven, 5) New York, 6) Philadelphia, 7) Pittsburgh, 8) Providence & New Bedford, 9) Rochester, 10) Washington D.C.
• Southeast DMAs include: 1) Atlanta, 2) Birmingham, 3) Jacksonville, 4) Louisville, 5) Miami & Ft. Lauderdale, 6) Nashville, 7) New Orleans, 8) Norfolk & Portsmouth & Newport News, 9) Orlando & Daytona Beach & Melbourne, 10) Raleigh & Durham.
• Midwest DMAs include: 1) Chicago, 2) Cincinnati, 3) Cleveland & Akron, 4) Columbus, 5) Detroit, 6) Indianapolis, 7) Kansas City, 8) Milwaukee, 9) Minneapolis & St. Paul, 10) St. Louis .
• Southwest DMAs include: 1) Albuquerque & Santa Fe, 2) Austin, 3) Dallas & Fort Worth, 4) El Paso, 5) Houston, 6) Oklahoma City, 7) Phoenix, 8) San Antonio, 9) Tucson, 10) Tulsa.
• West DMAs include: 1) Denver, 2) Fresno & Visalia, 3) Honolulu, 4) Las Vegas, 5) Los Angeles, 6) Portland, 7) Sacramento & Stockton & Modesto, 8) Salt Lake City, 9) San Francisco & Oakland & San Jose, 10) Seattle & Tacoma. 
• Major U.S. City DMAs include: 1) Boston, 2) Chicago, 3) Dallas & Fort Worth, 4) Houston, 5) Los Angeles, 6) New York, 7) Philadelphia, 8) Phoenix, 9) San Francisco & Oakland & San Jose, 10) Washington D.C.

Why trust Scarborough Industry Reports? 

These industry reports are based on Nielsen’s Scarborough solution, a study that captures local and national consumer insights across 2,000+ industries, including Environmental Organizations.

How can you use this information?

By leveraging Scarborough data and consumer insights, you can make more informed strategic decisions to identify key markets for budget allocation and product rollouts, analyze and define consumer segments, and ultimately increase sales of products and services.

*Need more, check out the complete Scarborough offering Nielsen Scarborough.

The post Environmental – Scarborough Industry Report appeared first on Nielsen.